Product pricing, margins and handmade costs
A useful price starts with the work and materials behind the product. Follow these guides to build a cost, check a target margin and see what happens when you change an offer.
Start with a calculation
Product Pricing Calculator
Find a selling price for your target margin.
Handmade Pricing Calculator
Include materials and the time you spend making.
Wholesale Pricing Calculator
Check a trade price against your real unit costs.
Profit Margin Calculator
Turn selling price and cost into a margin.
Discount Profit Calculator
See what a promotion does to each sale.
Understand the costs behind the result
Profit margin vs markup: formulas and pricing examples
Understand the difference between profit margin and markup, calculate both from the same costs, and avoid underpricing a product.
Read the guide →How to price a product with free shipping
Work out whether free postage fits your product margin, include packaging and seller fees, and compare one-item and multi-item orders.
Read the guide →How to include labour in handmade product pricing
Calculate making time per item, account for batch preparation and finishing, and check a handmade price after materials, labour and postage.
Read the guide →How many extra sales does a discount need?
Calculate the extra orders needed after a discount, compare contribution before and after a sale, and check capacity and advertising costs.
Read the guide →How to set a freelance hourly rate using billable hours
Allow for quoting, administration, leave and business costs when calculating a freelance rate, then test realistic paid hours and project scope.
Read the guide →How to calculate packaging cost per order
Cost boxes, envelopes, labels, tape and protective materials per saleable order, then check different basket sizes and packaging purchases.
Read the guide →How to set a wholesale minimum order quantity
Use unit contribution, order postage and handling time to set a wholesale minimum that covers costs without guessing a universal quantity.
Read the guide →How to compare a product price increase or reduction
Compare contribution at different prices, include changing percentage fees, and calculate the order volume needed to maintain the same total.
Read the guide →How to price a product bundle after packaging and postage
Combine unit costs and shared order costs, calculate a bundle discount, and check whether extra items improve the amount left from each order.
Read the guide →How to include wastage in cost per saleable unit
Calculate unit cost after rejects, damaged materials and production losses, then check yield changes without counting waste twice.
Read the guide →How to price a quote with clear scope and costs
Include preparation, delivery, revisions and direct costs in a business quote, explain assumptions, and review actual work before repeating the price.
Read the guide →How discounts affect percentage fees and product profit
Recalculate percentage fees at the discounted price, retain fixed and fulfilment costs, and check promotion contribution with the actual shipping offer.
Read the guide →